Hello! I'm Emad
Marketing & Advertising passionate personnel with proven track record in planning, developing and executing marketing campaigns & able to excel in a dynamic, high-growth entrepreneurial environment.
Emad Al Kareem
Marketing Communications Manager
Phone:
+971-50-8171665
Email:
Address:
Abu Dhabi,
United Arab Emirates
Date of Birth:
Oct 10th, 1980
EXPERIENCE
EDUCATION
2015-2017
Master's Degree
LAW SCHOOL
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2012-2014
Bachelor's Degree
UNIVERSITY
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2007-2010
High School Diploma
HIGH SCHOOL
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2015-Present
Marketing Specialist
ADCOOPS, SPAR & Makani Real Estate
-
Planning marketing annual calendar along with commercial, operations insights.
-
Monitoring weekly price buster promotion activations.
-
Communicating with prepress to insure the best printing practices.
-
Planning promotions targeted demographical & geographical breakdowns.
-
Planning, budgeting & managing events & activities.
-
Planning the ATL, TTL & BTL strategies as required.
-
Developing brand guidelines for ADCOOPS corporate identity & private label products.
-
Brands launching strategies developments & activation.
-
Developing new initiatives to communicate promotions & offers.
-
Evaluating the effectiveness of all marketing activity.
-
Supporting the marketing manager in day to day marketing reports.
-
Managing, planning & executing PR strategies.
-
Delegate and execute tasks and project responsibilities to Copy, Creative, Photography & Visual Merchandising teams.
-
Developing & mapping strategies for web & social platforms.
-
Developing loyalty program online & offline content.
-
Reporting technical feedbacks on outsource services & vendors as the internal OPEX & CAPEX procedures.
-
Developing corporate communication strategy & adaptation.
-
Maintaining media relationships.
-
Planning, Managing & executing PR & Media buy strategies.
-
Work closely with Marketing Manager, Art Director & Marketing Coordinator to ensure maximum outcomes.
2014 – 2015
PR, Media & Events Coordinator
ADCOOPS, SPAR & Makani Real Estate
-
Managing ADCOOPS Media, Events & Activities.
-
Develop short and long-range public relations and social media plans including goals, objectives, strategies and evaluation tools.
-
Create, manage and update social media accounts by creating and researching social media content.
-
Research, interviewing, writing and press release development and dissemination.
-
Act as a liaison on behalf of firm with clients “tenants & subsidies” and maintain daily communication.
-
Collaborate on projects with all members of the Advertising team including managing partners, public relations officers, art director and graphic designers.
-
Delegate and execute tasks and project responsibilities.
-
Develop and maintain relationships with local and regional media.
-
Pitch media opportunities to appropriate outlets.
2013 – 2014
Marketing Coordinator
ADCOOPS, SPAR & Makani Real Estate
-
Assist with the planning, coordination and execution of Marketing projects and campaigns throughout the year.
-
Manage online marketing for the belonging outlets (website, social media, CRM and e-marketing).
-
Act as conduit between tenants, real estate & marketing management for marketing purposes.
-
Assist in preparation of annual marketing plan and budgeting/allocated annual spend.
-
Record and monitor marketing spend, incoming returns and customer demographics.
-
Participate in weekly marketing and centre management meetings
-
Conduct relevant reporting to real estate Management & Marketing Manager.
-
Perform other marketing related administrative tasks.
2010 – 2013
Copywriter/Translator
ADCOOPS, SPAR & Makani Real Estate
-
Internal & external official correspondent.
-
Handling special reports and presentations for key management.
-
Contracts & MOU in cooperation with legal, quality & auditing departments.
-
Board of Directors, stakeholders & investment committee
-
correspondences in connection with executive management.
-
Weekly promotion booklets.
-
Website content development.
-
Hard media materials all over the stores.
-
Show-windows & billboards.
-
Voice over performer & script composer for radio commercials.
-
Official speeches.
-
Press releases.
-
Events & activities host/presenter.
2015-Present
Marketing Specialist
ADCOOPS, SPAR & Makani Real Estate
-
Planning marketing annual calendar along with commercial, operations insights.
-
Monitoring weekly price buster promotion activations.
-
Communicating with prepress to insure the best printing practices.
-
Planning promotions targeted demographical & geographical breakdowns.
-
Planning, budgeting & managing events & activities.
-
Planning the ATL, TTL & BTL strategies as required.
-
Developing brand guidelines for ADCOOPS corporate identity & private label products.
-
Brands launching strategies developments & activation.
-
Developing new initiatives to communicate promotions & offers.
-
Evaluating the effectiveness of all marketing activity.
-
Supporting the marketing manager in day to day marketing reports.
-
Managing, planning & executing PR strategies.
-
Delegate and execute tasks and project responsibilities to Copy, Creative, Photography & Visual Merchandising teams.
-
Developing & mapping strategies for web & social platforms.
-
Developing loyalty program online & offline content.
-
Reporting technical feedbacks on outsource services & vendors as the internal OPEX & CAPEX procedures.
-
Developing corporate communication strategy & adaptation.
-
Maintaining media relationships.
-
Planning, Managing & executing PR & Media buy strategies.
-
Work closely with Marketing Manager, Art Director & Marketing Coordinator to ensure maximum outcomes.
2014 – 2015
PR, Media & Events Coordinator
ADCOOPS, SPAR & Makani Real Estate
-
Managing ADCOOPS Media, Events & Activities.
-
Develop short and long-range public relations and social media plans including goals, objectives, strategies and evaluation tools.
-
Create, manage and update social media accounts by creating and researching social media content.
-
Research, interviewing, writing and press release development and dissemination.
-
Act as a liaison on behalf of firm with clients “tenants & subsidies” and maintain daily communication.
-
Collaborate on projects with all members of the Advertising team including managing partners, public relations officers, art director and graphic designers.
-
Delegate and execute tasks and project responsibilities.
-
Develop and maintain relationships with local and regional media.
-
Pitch media opportunities to appropriate outlets.
ADCOOPS, SPAR & Makani Real Estate
-
Assist with the planning, coordination and execution of Marketing projects and campaigns throughout the year.
-
Manage online marketing for the belonging outlets (website, social media, CRM and e-marketing).
-
Act as conduit between tenants, real estate & marketing management for marketing purposes.
-
Assist in preparation of annual marketing plan and budgeting/allocated annual spend.
-
Record and monitor marketing spend, incoming returns and customer demographics.
-
Participate in weekly marketing and centre management meetings
-
Conduct relevant reporting to real estate Management & Marketing Manager.
-
Perform other marketing related administrative tasks.
2013 – 2014
Marketing Coordinator
2010 – 2013
Copywriter/Translator
ADCOOPS, SPAR & Makani Real Estate
-
Internal & external official correspondent.
-
Handling special reports and presentations for key management.
-
Contracts & MOU in cooperation with legal, quality & auditing departments.
-
Board of Directors, stakeholders & investment committee
-
correspondences in connection with executive management.
-
Weekly promotion booklets.
-
Website content development.
-
Hard media materials all over the stores.
-
Show-windows & billboards.
-
Voice over performer & script composer for radio commercials.
-
Official speeches.
-
Press releases.
-
Events & activities host/presenter.
EDUCATION
2010 – 2013
Copywriter/Translator
-
Diploma in Advertising & Design – Under graduate (WMA – EMDI Dubai
-
BA - Faculty of Arts and Humanities 2007 Syria
-
Syrian European Business Centre (SEBC) – 2006 Syria
-
Certificate of Appreciation 2014/ CEO’s special award along with HRD on the UAE’s 43rd National Day Event (Event Manager & Media Coordinator).
-
HRD Certificate of Appreciation 2013-2014/ Human Recourses Director’s special on New Year Staff Gathering Ceremony (Organizer – Crew Member).
-
Committee Member 2012/ SPAR Launching event at Shangri-La Hotel (Committee Member).
-
Certificate of Appreciation 2011/ ADMA-OPCO special award - World Environment Day participation on behalf of ADCOOPS (helpdesk representation).
CLIENTS
SKILLS
Adobe Photoshop - Proficient
Social Media - Proficient
Digital Media - Proficient
Copywriting - Proficient
Arabic - Mother Tongue
English - Advanced
EXPERTISE
I'VE GIFTED WITH MULTI SKILLS
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Writing to Media
-
Generating presentations to key management.
-
Drafting contracts in cooperation with legal departments.
-
Copywriting skilled.
-
Drafting official speeches.
-
Website content development.
-
Events & activities host/presenter.
-
Voice over & script composer.
-
Design & photography skilled.
TECHNICAL SKILLS
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PC & MAC
-
Adobe Illustrator
-
Adobe Photoshop
-
Adobe In-Design
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3D SketchUp
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Ulead
-
MS Office